SPAC Ticker
Consumer, Beauty
External link: SEC Filings



Daryl Brewster, has served as our Chief Executive Officer and Director since January 2021. Mr. Brewster is currently the Chief Executive Officer of CECP, and has served in that role since 2013. Mr. Brewster has held several operating roles, including most recently founder and Chief Executive Officer of Brookside Management, a role he has held since 2008. Mr. Brewster was also the Chief Executive Officer of Krispy Kreme from 2006 to 2008, President at Kraft, in charge of the North American Snacks, Confections, Cereal, and Pet portfolio, from 1996 to 2006, President of Planters, and Managing Director of U.K. operations for Campbell’s, from 1990 to 1996. Mr. Brewster was an operating advisor at MidOcean, where he helped secure and support Freshpet and served as Compensation Committee Chair.

Mr. Brewster has served on several boards, including the board of directors of Freshpet since 2011, Manna Pro, from 2015 to 2017, Procurian from 2009 to 2013, and PSSI from 2012 to 2014. Mr. Brewster has also served on the board of directors of E*TRADE from 2004 to 2008.

Mr. Brewster has a bachelor’s degree in Economics from the University of Virginia and a masters in business administration from the University of North Carolina, Chapel Hill.

Mr. Brewster is qualified to be our Chief Executive Officer and to serve on our Board based on his professional experience leading companies and his extensive experience serving on boards.

Charles Norris, will be appointed to serve as our Chairman of the Board prior to the consummation of this offering. Mr. Norris has notable experience in the Consumer sector, currently serving as Chairman of the board of directors of Freshpet.

Mr. Norris has held a variety of other directorships, including membership on the board of directors of Primo from 2016 to 2019, and of Manna Pro from 2015 to 2018. Mr. Norris was Chairman of Glacier from 2001 to 2016. He was also Chairman of the board of directors of Day Runner from 2003 to 2004.

Mr. Norris’ operating roles have included President of McKesson, where he served from 1990 to 2000, and Senior Vice President of McKesson Corporation. Prior to his role at McKesson Water, Mr. Norris had various roles at Deer Park from 1981 to 1990, including serving as a President.

Finally, Mr. Norris served in various operational executive positions with Nestle in Switzerland and the United States from 1973 to 1980, including as Director of New Ventures and Project Leader.

Mr. Norris has a bachelor’s degree in History from the University of Rochester and a masters in business administration from Northeastern University.

Mr. Norris is well qualified to serve as our Chairman due to his over thirty years of experience in running and being Chairman of public companies.

Richard A. Kassar, has served as our Chief Financial Officer since March 2021. Mr. Kassar has notable experience in the Consumer sector, currently serving as the Chief Financial Officer of Hive Brands, Inc., an online marketplace for natural and organic products.

Mr. Kassar has held several operating roles, including Chief Financial Officer of Freshpet from 2006 to 2020, which included Freshpet’s initial public offering in 2014. Additionally, Mr. Kassar was Co-President & Chief Financial Officer at HPD Laboratories, Inc. from 1999 to 2001, Chief Operating Officer, Senior VP & Controller at Chock Full O'Nuts Corp. from 1986 to 1999 and Chief Financial Officer & Senior Vice President of The Meow Mix Co. LLC from 2002 to 2006. Previously, Mr. Kassar was a consultant to venture capital firms, focused on advising acquisitions of Consumer brands.

Since July 2020, Mr. Kassar serves as Vice Chairman of Freshpet and he is a director of World Fuels Services, Inc.

Nadim Barakat, has served as our Co-President and Director since January 2021. Mr. Barakat is the co-founder and co-Chief Executive Officer of Transformational Capital Partners. Mr. Barakat is an experienced investor, having served several senior roles in the investment management industry. Most recently, Mr. Barakat was a Managing Director at The Carlyle Group in the Global Private Equity segment from 2012 to 2019.

Mr. Barakat served as Chief Investment Officer, Founding Partner and Managing Director of Credit Suisse Customized Fund Investment Group (CFIG PE Business) from 1999 to 2012. In March 2012, Mr. Barakat was named 40 under 40 by Crain’s magazine.

Mr. Barakat’s other previous experience includes the Private Equity investment group at NBK Capital in 1998 and the M&A division of J.P. Morgan Chase from 1994 to 1998.

Mr. Barakat currently serves as a director of Treeline since 2019, and is also serving as a director of OnPoint Medical since 2020. Previously, Mr. Barakat served as a director of Launchmetrics from 2013 to 2020, and as a director of Knovel from 2005 to 2012. Mr. Barakat is active with charities focused on improving education in impoverished areas.

Mr. Barakat has a bachelor’s of science degree in Systems Engineering from the University of Virginia.

Mr. Barakat is qualified to be our Co-President and Director due to his 24 years working experience in finance.

Wadih (Woody) Boueiz, has served as our Co-President and Director since February 2021. Mr. Boueiz is the co-founder and co-Chief Executive Officer of Transformational Capital Partners. Mr. Boueiz has multiple decades experience in investment banking. Most recently, Mr. Boueiz served as a Managing Director at Bank of America Merrill Lynch, where he had worked from 1999 to 2020 in a variety of roles. His most recent position was the Global Head of the Sovereign Wealth Fund & Public Pension Group.

Mr. Boueiz was previously a Managing Director and Head of Bank of America Merrill Lynch’s Corporate & Investment Banking Middle East & Africa division from 2012 to 2020, and a member of the EMEA Executive Operating Committee.

Mr. Boueiz has a bachelor’s of science degree in Economics and Finance from Lebanese American University.

Mr. Boueiz is qualified to serve on our Board based on his deep knowledge and experience of the financial industry and involvement in complex cross-border transactions, with more than 21 years working in investment banking in New York, London and Dubai.

Katherine J. Bayne, our Director , is a strategic business advisor who blends marketing ingenuity with business transformation experience to help clients thrive in a global marketplace. As the founder of Bayne Advisors, a strategic consulting and advisory firm, Ms. Bayne partners with client companies to solve complex challenges that impede progress. Prior to Bayne Advisors, from 1989 to 2018, Ms. Bayne worked at Coca-Cola in numerous roles of increasing responsibility, eventually becoming the Chief Marketing Officer North America and then the President, North America Brands. Since February 2019, Ms. Bayne has also served as a Senior Advisor with Guggenheim Securities, the investment banking and capital markets division of Guggenheim Partners, and she also is a founding partner of Lunch Partners LLC since 2017.

Since 2003, Ms Bayne has served as an independent board director at several companies including Ascena Retail Group, Inc., Ann Inc. and Beazer Homes USA. She is currently an Independent Director of The Honest Company and Acreage Holdings, Inc. She is on the Audit Committee at both companies, and has previously served as a Nominating/Governance and Compensation committee member. Ms. Bayne is also a member of the board of trustees of the American Film Institute, the Fuqua School of Business at Duke University and is on the Executive Board of the Cox School of Business at Southern Methodist University.

We believe that Ms. Bayne is qualified to serve on our Board due to her strong background in global consumer strategy, retail/consumer marketing, brand management, as well as her deep board governance experience.

Irene C. Britt, our Director , is an experienced and forward-thinking independent board director, currently serving on the boards of global coffee & donut chain Dunkin Brands Group Inc., menswear leader Tailored Brands Inc., top ten life insurance company Brighthouse Financial Inc., and serves as the Chairperson of the Nomination and Corporate Governance Committee of each, and privately held BayBridge Seniors Housing Inc. as Chairperson of the board. In addition to her current boards, Ms. Britt previously served on the boards of food and energy biotech company TerraVia Inc. (Chairperson) and energy company Sunoco, Inc.

From 2012 through 2015, she was President of Pepperidge Farm and Senior Vice President, Global Baking and Snacking for Campbell’s, capping a decade of executive service at the company that also included tenures as Global Chief Strategy Officer, President of North America Foodservice and Vice President & General Manager, Sauces and Beverages.

Before joining Campbell’s in 2005, Ms. Britt held a number of leadership positions within Kraft in both the U.S. and Canada, including Senior Vice President and General Manager of the Salted Snacks division and Post Cereal division. Before that, Ms. Britt spent more than a decade at Kimberly-Clark Corp., where she held key assignments in marketing, sales and R&D leadership.

Ms. Britt is a member of the NACD New York Chapter Board of Directors, where she is Chair of the Nomination and Corporate Governance, and a member of the Programing Committee.

Ms. Britt is qualified to serve on our Board due to her broad experience in the consumer sector as well as in serving on board of directors.

David Mahoney, our Director , is currently the Non-Executive Chairman at Adamas Pharmaceuticals, Inc. He also currently serves on the board of Corcept Therapeutics, Inc., The Charles Schwab Family of Funds and Laudus Trust, San Francisco Museum of Modern Art, and Mercy Corps. Mr. Mahoney previously served on Symantec Corp.’s board of directors from 2003 to 2011.

Mr. Mahoney previously was Co-President & Co-Chief Executive Officer at McKesson Corp., Chief Executive Officer for McKesson Health Solutions LLC and Chief Executive Officer at iMcKesson LLC (both are subsidiaries of McKesson Corp.). Mr. Mahoney joined McKesson in 1990 as Vice President for Strategic Planning.

Mr. Mahoney is qualified to serve on our Board based on his professional background and long-time experience serving on boards.