Letter Of Intent

Belong Acquisition Corp.

SPAC Ticker
Technology, Ecommerce, Software, Media
External link: SEC Filings



Jennifer Deason has served as our Chairman and Chief Executive Officer since January 2021. From May 2019 to February 2021, Ms. Deason served as the Chief Financial Officer and Chief Business Officer for the dtx company and Flowcode. The dtx company is a holding company investing in the DTC economy and Flowcode offers technology solutions to enable direct connections between consumers and brands. From 2016 to 2018, Ms. Deason served as Executive Vice President, Head of Strategy and Business Development for Sotheby’s. She served as Chief Financial Officer of the Weather Channel from 2014 to 2016 and was an Executive Vice President with Bain Capital, a leading global alternative investment manager, from 2008 to 2014. While at Bain, Ms. Deason served in several interim operating roles such as President, Chief Marketing Officer and Chief Financial Officer and was a board member of several portfolio companies. Ms. Deason has served on the board of directors of DHI Group (NYSE: DHX) since July 2016 and Concentrix (NASDAQ: CNXC), since November 2020. Earlier in her career, Ms. Deason spent four years at McKinsey focused on media, consumer, technology, and private equity. She began her career at Alex. Brown (Deutsche Bank) and eBay in Silicon Valley. She holds a Master of Business Administration from Stanford University and a Bachelor of Arts from Yale University. Ms. Deason was chosen to serve on our board due to her experience with technology-enabled businesses and her strong background in financial and operating roles.

Peter Saldarriaga has served as our President, Chief Financial Officer, and Secretary since January 2021. Mr. Saldarriaga has been a private investor since January 2020. He previously worked as a private equity investor at Bain Capital, a leading global alternative investment manager, from September 2007 until December 2019. While at Bain Capital, he was a leader in the technology, media & telecom and industrial teams in the North American Private Equity group, most recently as a Principal from 2015 to 2019, sourcing and executing new investment opportunities and serving as an advisor to management teams of several portfolio companies. Prior to joining Bain Capital, Mr. Saldarriaga spent three years at Bain and Company in New York and India as a strategy consultant serving Fortune 100 clients in the technology, media, financial services, healthcare, and private equity sectors. Mr. Saldarriaga received an MBA from Harvard Business School and an AB in Computer Science cum laude from Harvard College.

George Arison will serve as a director upon the completion of this offering. Mr. Arison serves as Co-Chief Executive Officer and Chairman of Shift Technologies, Inc. (NASDAQ: SFT), which he co-founded in December 2013. In October 2020, Shift merged with a special purpose acquisition company, Insurance Acquisition Corp. Prior to co-founding Shift, Mr. Arison served in various positions at Google from 2010 to 2013, most recently as a product manager. From 2007 to 2010, he co-founded Taxi Magic (now known as Curb). From 2005 to 2007 he worked for Boston Consulting Group. Mr. Arison is an investor in numerous startups, including Pulsar AI, Zero, Shipper, TravelBank, Carrot, Eden, CUR, and Fathom. Mr. Arison is a member of the board of directors of Pulsar AI, Inc. (previously known as Positive Technologies, Inc.), a creator of artificial intelligence-based natural language processing technology. Prior to his business career, Mr. Arison was a policy analyst and ran a political campaign in Georgia, the country of his birth, about which he wrote Democracy and Autocracy in Eurasia: Georgia in Transition. Mr. Arison holds a bachelor’s degree from Middlebury College. We believe that Mr. Arison’s experience in technology and investing, as well as his recent experience in a business combination transaction with a special purpose acquisition company, makes him well-qualified to serve as a member of our board of directors.

Jason K. Park will serve as a director upon the completion of this offering. Since June 2019, Mr. Park has been Chief Financial Officer of DraftKings Inc. (NASDAQ: DKNG), a digital sports entertainment and gaming company, where he is responsible for the accounting, tax, treasury, financial planning and analysis and investor relations departments. Prior to joining DraftKings, from January 2009 to June 2019, Mr. Park worked at Bain Capital Private Equity, where he was an Operating Partner and focused on technology investments. For more than 10 years, Mr. Park worked collaboratively with chief executive officers, chief financial officers and management teams to develop and achieve value creation plans. Before Bain Capital, Mr. Park was an Associate Partner at McKinsey & Company. Mr. Park has previously served as a director of Central Square Technologies. Mr. Park received his MBA from the Wharton School at the University of Pennsylvania and a MAcc (Master of Accountancy) and a B.B.A. from the University of Michigan. We believe that Mr. Park’s experience in technology and finance, as well as his recent experience in a business combination transaction with a special purpose acquisition company, makes him well-qualified to serve as a member of our board of directors.

Miyuki Matsumoto will serve as a director upon the completion of this offering. Since 2019, Ms. Matsumoto has been the US Managing Partner of Aglaé Ventures, a venture capital fund that invests in emerging, high growth technology companies focused on SaaS, marketplaces, content media and digital health businesses. Prior to joining Aglaé Ventures, Ms. Matsumoto was a Managing Director at Goldman Sachs, where she spent 18 years in alternative investments including hedge funds, private equity, private credit and venture capital. She also serves, since 2020 as a member of the board of directors of Steezy Inc., a private operator of online dance classes. Miyuki received a B.A. from Middlebury College and a M.B.A. from The Wharton School at the University of Pennsylvania. We believe Ms. Matsumoto’s alternative investment and financial expertise and experience structuring and executing investment transactions make her well-qualified to serve as a member of our board of directors.

Amy Cappellazzo will serve as a director upon the completion of this offering. Since 2016, Ms. Cappellazzo has been Chairman of the Fine Art division of Sotheby’s. Prior to Sotheby’s, Ms. Cappellazzo co-founded Art Agency, Partners, a company offering a comprehensive range of art advisory services. Before co-founding Art Agency, Partners in 2014, Ms. Cappellazzo served in the field of contemporary art at Christie’s, where she rose to the post of Chairman of Post-War & Contemporary Development over thirteen years. Before that, she was an art advisor, curator, and key figure in the establishment of Art Basel in Miami Beach, an international art fair. Ms. Cappellazzo received her B.A. in Fine Arts/Art History from New York University, where she was a Presidential Trustee Scholar. She holds a master’s degree in Urban Design from the School of Architecture at Pratt Institute, where she focused on the role of public art in shaping cities. We believe that Ms. Cappellazzo’s experience as a business founder and seller, as well as leadership roles in large organizations, will allow her to be an asset to our board of directors.

Jennifer Turner, Dr.PH, will serve as a director upon the completion of this offering. Dr. Turner is a seasoned media executive who currently serves as Sony Pictures Television’s SVP of Scripted Programming, overseeing creative on hit series such as “The Good Doctor,” “The Boys,” and “The Blacklist,” a position she has held since 2017. Prior to this role, from 2008 to 2012, she was Vice President of Licensing and Strategic Partnerships at Bravo Media and Oxygen Media, where she established Bravo and Oxygen’s business development departments, extending the networks’ brands into revenue-generating businesses. Earlier in her career she worked in a variety of creative and business roles at NBCUniversal and ABC. Dr. Turner began her career at Goldman Sachs, where she worked as a financial analyst in Fixed Income Capital Markets from 1996 to 1998. Dr. Turner was named one of Cablefax’s “Most Influential Minorities in Cable” in 2009, 2011, and 2012, and was featured in Variety’s Inclusion Impact Report 2019. In 2011, Dr. Turner founded edutainment brand MAD COOL FITNESS, LLC, an inclusive healthy lifestyle brand that helps people achieve long-term good health through behavior science-based programs. In 2015, she also founded non-profit MAD COOL COMMUNITY, INC. to deliver behavior science-based wellness programs to underserved communities. In January 2021, Dr. Turner also started teaching as an adjunct professor at Rutgers University School of Public Health. Dr. Turner holds a Doctor of Public Health from Rutgers School of Public Health, an MBA from Stanford University, a Bachelor of Finance from the Wharton School of Business of the University of Pennsylvania, and a Bachelor of Japanese Language also from the University of Pennsylvania. We believe that Dr. Turner’s extensive background in finance, media and business makes her a valuable addition to our board of directors.

Dhani Jones will serve as a director upon the completion of this offering. Mr. Jones is a TV host, entrepreneur, philanthropist, and former football player for the NFL. In 2014, he co-founded Qey Capital, an investment firm focused on diversity, where he is Chairman. He also founded BowTie Cause in 2010, which evolved from a philanthropic initiative to a clothing and apparel producer and distributor. He also is a founding partner of VMG Creative and Proclamation, brand management marketing firms, and the Hillman Accelerator, which invests in entrepreneurs of diversity. Mr. Jones has hosted numerous television shows such as Dhani Tackles the Globe (Travel Channel), Playbook360 (SpikeTV) and Adventure Capitalist (CNBC). He spent 11 years in the NFL playing for the NY Giants (2000 to 2003), Philadelphia Eagles (2004 to 2006) and Cincinnati Bengals (2007 to 2010). Prior to his professional football career, he played football and graduated with a B.A. from the University of Michigan. He is a Fellow of the second class of the Civil Society Fellowship, a Partnership of ADL and The Aspen Institute, and a member of the Aspen Global Leadership Network. He is currently on the boards of directors of Outside (formerly Pocket Outdoor Media), a leading endurance sports media platform, Washington Nationals Philanthropies, the charitable arm of the Washington Nationals baseball team, as well as the external advisory board to Fannie Mae. We believe that Mr. Jones’ experience as an entrepreneur and investor make him a valuable addition to our board of directors.