Regulation A (Reg A, Reg A+) Explained

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Regulation A, also called Reg A or Reg A+, is a way for companies to raise up to $75 million from both accredited and non-accredited investors, with fewer requirements than a full IPO.

Regulation A, commonly called "Reg A" or "Reg A+," provides a streamlined path for companies to raise capital from both accredited and non-accredited investors without the full burden of a traditional IPO. Often referred to as a "mini-IPO," Regulation A allows companies to raise up to $75 million annually while maintaining more flexibility and lower costs than conventional public offerings.

What Is Regulation A?

Regulation A is an exemption under the Securities Act of 1933 that allows companies to offer securities to the general public without going through the full SEC registration process required for traditional IPOs. Originally created in 1936, it was significantly updated in 2015 as part of the JOBS Act, earning the nickname "Reg A+."

The Evolution to Reg A+

The 2015 updates transformed Regulation A from a rarely used exemption into a viable capital-raising tool:

  • Increased Limits: Raised offering limits from $5 million to $75 million
  • Two-Tier Structure: Created Tier 1 and Tier 2 with different requirements
  • General Solicitation: Allowed advertising and marketing to general public
  • Testing the Waters: Permitted gauging investor interest before filing
  • Continuous Offerings: Enabled ongoing sales rather than one-time events

Key Characteristics

  • Public Offering: Can market to anyone, not just accredited investors
  • SEC Qualified: Must be qualified by SEC before selling securities
  • Ongoing Reporting: Some ongoing disclosure requirements
  • Immediate Trading: Securities can trade immediately after offering
  • No Investor Limits: Unlimited number of investors allowed

Tier 1 vs. Tier 2: Understanding the Structure

Tier 1 Offerings

Tier 1 allows companies to raise up to $20 million in a 12-month period:

Tier 1 Key Features:

  • Offering Limit: Up to $20 million in 12 months
  • Secondary Sales: Up to $6 million by selling shareholders
  • State Registration: Must comply with state securities laws
  • Financial Statements: Reviewed (not audited) financials acceptable
  • Ongoing Reporting: No ongoing SEC reporting requirements
  • Bad Actor Rules: Standard disqualification provisions apply

Tier 2 Offerings

Tier 2 allows companies to raise up to $75 million in a 12-month period:

Tier 2 Key Features:

  • Offering Limit: Up to $75 million in 12 months
  • Secondary Sales: Up to $22.5 million by selling shareholders
  • State Preemption: Exempt from state registration (federal preemption)
  • Financial Statements: Audited financials required
  • Ongoing Reporting: Annual and semi-annual reports required
  • Investment Limits: Caps on non-accredited investor purchases

Choosing Between Tier 1 and Tier 2

The choice between tiers depends on several factors:

  • Funding Needs: Tier 2 for larger raises ($20M+)
  • State Complexity: Tier 2 avoids state registration
  • Financial Statements: Tier 1 if audited financials unavailable
  • Ongoing Costs: Tier 1 has lower ongoing compliance costs
  • Investor Base: Tier 2 better for institutional investors

The Regulation A Process

Step 1: Testing the Waters (Optional)

Companies can gauge investor interest before filing with the SEC:

  • Market Research: Assess demand without formal offering
  • Investor Meetings: Present concept to potential investors
  • Public Solicitation: Advertise the potential offering
  • No Securities Sales: Cannot actually sell securities yet
  • Safe Harbor: Protected activity under securities laws

Step 2: Form 1-A Filing

The offering statement filed with the SEC includes:

  • Part I - Notification: Basic offering details
  • Part II - Offering Circular: Detailed disclosure document
  • Part III - Undertakings: Ongoing compliance commitments
  • Financial Statements: Reviewed (Tier 1) or audited (Tier 2)
  • Exhibits: Material contracts and other documents

Step 3: SEC Review and Qualification

The SEC reviews the filing for compliance:

  • Initial Review: SEC staff examines filing for completeness
  • Comment Letters: SEC requests clarifications or additional information
  • Response Process: Company addresses SEC comments
  • Qualification: SEC declares offering statement "qualified"
  • Timeline: Typically 30-90 days depending on complexity

Step 4: Marketing and Sales

Once qualified, companies can market and sell securities:

  • General Advertising: Can advertise to general public
  • Offering Circular: Must provide disclosure document to investors
  • Sales Process: Can use various distribution methods
  • Ongoing Sales: Can sell continuously for up to 3 years

Investment Limits and Investor Protections

Tier 2 Investment Limits

Tier 2 offerings include investment limits for non-accredited investors:

  • Annual Income Limit: Greater of 10% of annual income or net worth
  • Maximum Investment: Cannot exceed $100,000 per year
  • Verification Required: Must verify income/net worth
  • Accredited Investors: No investment limits
  • Across All Offerings: Limits apply to all Tier 2 investments combined

Disclosure Requirements

Companies must provide comprehensive information to investors:

  • Business Description: Operations, strategy, and markets
  • Risk Factors: Material risks facing the business
  • Financial Information: Historical and pro forma financials
  • Use of Proceeds: How raised funds will be used
  • Management: Background and compensation details
  • Securities Terms: Rights and features of offered securities

Ongoing Compliance Requirements

Tier 1 Ongoing Requirements

  • No Ongoing Reporting: No regular SEC filings required
  • State Law Compliance: Must comply with applicable state laws
  • Antifraud Provisions: Subject to securities law antifraud rules
  • Updates: May need to file amendments for material changes

Tier 2 Ongoing Requirements

  • Annual Reports: Form 1-K within 120 days of fiscal year end
  • Semi-Annual Reports: Form 1-SA within 90 days of mid-year
  • Current Reports: Form 1-U for certain triggering events
  • Exit Reports: Form 1-Z to suspend reporting obligations
  • EDGAR Filing: All reports filed electronically with SEC

Suspension of Reporting

Tier 2 companies can suspend reporting if they meet certain criteria:

  • Shareholder Test: Fewer than 300 shareholders of record
  • Asset Test: Total assets under $10 million
  • Alternative Test: Fewer than 500 shareholders and under $25 million in assets
  • Filing Requirement: Must file Form 1-Z to suspend

Advantages of Regulation A

For Companies

  • Broader Investor Base: Can market to both accredited and non-accredited investors
  • Cost Effective: Lower costs than traditional IPO
  • Marketing Freedom: Can advertise and promote publicly
  • Immediate Trading: Securities can trade immediately
  • Flexible Structure: Various security types permitted
  • Brand Building: Public offering creates visibility
  • Growth Capital: Access to significant funding

For Investors

  • Early Access: Invest in growing companies before traditional IPO
  • Liquidity: Securities can trade immediately after offering
  • Transparency: Regular disclosure and reporting (Tier 2)
  • Protection: Investment limits protect smaller investors
  • Opportunity: Access to deals previously limited to institutions

Challenges and Considerations

For Companies

  • Complexity: Regulatory requirements and ongoing compliance
  • Cost: Legal, accounting, and filing fees
  • Time: SEC review process can take months
  • Public Scrutiny: Increased visibility and transparency requirements
  • Market Risk: Success depends on market conditions
  • Dilution: New shares reduce existing shareholder ownership

For Investors

  • Risk: Investments in growing companies are inherently risky
  • Liquidity: Even tradeable securities may have limited liquidity
  • Information: Less information than for traditional public companies
  • Volatility: Smaller companies may experience price volatility
  • Due Diligence: Need to carefully evaluate opportunities

Regulation A vs. Other Exemptions

FeatureReg A (Tier 2)Reg D 506(c)Reg CF
Offering Limit$75 millionUnlimited$5 million
Investor BaseGeneral publicAccredited onlyGeneral public
AdvertisingYesYesVia portals only
SEC ReviewYes (qualification)NoYes (review)
Ongoing ReportingYesNoYes
Immediate TradingYesNo (restricted)Yes (1 year hold)

Market Trends and Success Stories

Growing Adoption

Regulation A has seen increasing use since the 2015 updates:

  • Rising Volume: Billions raised annually through Reg A offerings
  • Diverse Industries: Real estate, technology, consumer products, biotech
  • Size Range: From $2 million to $75 million offerings
  • Success Stories: Several companies have successfully used Reg A to scale

Notable Regulation A Offerings

  • Real Estate: Multiple real estate investment platforms
  • Consumer Brands: Food and beverage companies
  • Technology: Software and hardware companies
  • Cannabis: Several cannabis companies (where legal)
  • Investment Funds: Alternative investment vehicles

Platform Development

Supporting infrastructure has evolved to facilitate Reg A offerings:

  • Online Platforms: Dedicated Reg A investment platforms
  • Transfer Agents: Specialized services for Reg A securities
  • Legal Services: Law firms with Reg A expertise
  • Technology Solutions: Software for compliance and reporting

Best Practices for Success

For Companies Considering Reg A

  1. Early Planning: Start preparing 6-12 months before intended launch
  2. Professional Advisors: Engage experienced legal and accounting counsel
  3. Market Testing: Use "testing the waters" to gauge interest
  4. Quality Disclosure: Provide clear, comprehensive information
  5. Marketing Strategy: Develop comprehensive investor outreach plan
  6. Compliance Systems: Establish ongoing reporting capabilities
  7. Realistic Expectations: Understand time and cost requirements

For Investors

  1. Due Diligence: Thoroughly research companies and offerings
  2. Risk Assessment: Understand investment risks and limitations
  3. Portfolio Diversification: Don't overconcentrate in Reg A investments
  4. Professional Advice: Consult financial and legal advisors
  5. Long-term Perspective: Consider investments as long-term holdings

Conclusion

Regulation A represents a valuable middle ground between private placements and traditional IPOs, offering companies access to public capital markets with reduced regulatory burden. The 2015 updates have made Reg A a viable option for many growing companies seeking growth capital while providing retail investors access to investment opportunities previously available only to institutions.

Success with Regulation A requires careful planning, professional guidance, and realistic expectations about the time, cost, and complexity involved. For the right companies with appropriate business models and growth prospects, Reg A can provide an effective path to accessing public capital markets.

As the market continues to mature and supporting infrastructure develops, Regulation A is likely to become an increasingly important tool in the capital formation landscape, bridging the gap between traditional private and public financing methods.

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